HARDCOVER is a unique book store situated at the third
floor of Bangkok Art and Culture Centre. When you walk in, you immediately see
that it is not your typical book store. Its armed with a modern, artistic
design and set as a “book gallery.” Sound weird? This is because Mr. Shane
Suvikapakornkul had a career in art galleries before opening Hardcover. The artistic
set up and unique styling helps sell its books, said Shane in an interview with
our reporter.
Q: Why did you choose to start a book store?”
A: Novels and other kind of books are mostly becoming
E-books, but Art books still cannot be turned into such books. People have
tried, but failed. Because of the consumers’ behavior, the market for Art books
is still a large market.
Q: What
made you choose to focus on selling “Art books?”
A: I
wanted to bring beautiful, good art books that Thai people don’t know to the
market. Art books are very important to learning art. But in large book stores
like AsiaBooks or Kinokuniya, if you don’t walk to the shelves, you won’t see
these kinds of books. I want people to see the variety of art books from
abroad, to know what kinds of books they make and which one works.
Q: Where did the name “HardCover”
originated from?
A: Because this is
Asia, if it’s some other names or some books jargon, people wont “get” what
kind of shop it is. The word “hard cover” is something everyone knows, even
those with little knowledge of English. It also indicates art books because
they are big books with hard covers. I want it to be something memorable and
easy to understand.
Q: What was the idea behind the deco?
Q: What was the idea behind the deco?
A: Books have its own
anatomy. These vocabularies have been used in the industry since before the
internet. It’s something antique book lovers need to know and use. It’s not
possible to email it to customers as I have to explain different parts of the
books to them. Sometimes customers will ask about a certain book: do you still
have it or is it in good shape? These are the ideas I used to decorate the
shop.
To experience the
uniqueness of Thailand’s first and only “book gallery,” visit HARDCOVER at Rm.
305, 3rd floor of Bangkok Art& Culture Centre. It’s open Tuesday
to Sunday, from 11.00- 20.00. Tel. 0-2214-3155
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